- ABOUT -
Eurazeo PME acquired the MK Direct group
Founded in 1923 and 1982, respectively, Linvosges and Françoise Saget are complementary brands specialized in home linen, with a strong identity that combines quality and creativity. Certified Entreprise du Patrimoine Vivant (Living Heritage Company), Linvosges has its own workshop in Gérardmer (Vosges), where linen articles are custom-made by highly qualified artisans. Located in Les Fougerêts (Brittany), Françoise Saget offers one of the market’s most extensive product ranges, with 50% of new products each year.
Using a versatile business model that combines a catalogue, the web and a national network of boutiques, MK Direct both managers, Marie-Françoise Kerhuel – Chairman, and Stéphane Poumailloux – CEO, have been able to position the Group as the sole cross-channel player in its segment. The leader in France with a market share of over 20%, MK Direct has more than five million customers. With some 500 employees, the Group generated revenue of €186m in 2015, up significantly, for an average annual growth rate of +9% over 10 years. MK Direct is already established in Germany, Belgium and Switzerland.
Anne-Laure Constanza, founder of ENVIE DE FRAISE, is partnering with Marie-Françoise Kerhuel and Stéphane Poumailloux, joining MK Direct top management, on July 2017. Anne-Laure Constanza is investing personally along with the founders of MK Direct and Eurazeo PME, having been a majority shareholder in the group since May 2016.
ENVIE DE FRAISE wishes to enter into a new phase of development and accelerate its growth by joining MK Direct.. This operation will allow for the creation of a core business dedicated to digital mums within a group striving to be a leader in Europe amongst female consumers. Supported by Eurazeo PME, the group is also capitalising on the combination of direct marketing and digital methods, pursuing its cross-channel transformation whilst accelerating its internationalisation. With a workforce of 540 employees, the new group represents sales figures of over €220 million, including more than 30% realised online.
To know more about ENVIE DE FRAISE
- CSR Initiative example -
In 2017, the MK Direct group established a code of business conduct. It sets out the group’s ethical commitments and the commitments expected from its business partners, such as respect for human rights, the fight against corruption and respect for the environment.