- PRESENTATION -
Trader Interactive (ex DWS) is an integrated platform of branded marketplaces and digital marketing solutions for the powersport, RV, commercial truck and equipment industries, and offers digital marketing solutions. The Company has around 300 employees and its home office is located in Norfolk, Virginia.
- INVESTMENT CASE -
What is the objective?
Trader Interactive has already built a market-leading platform. Benefiting from buoyant trends such as the sector’s growing digitalization and a full digital positioning, the Trader Interactive project is clearly aimed at business development: improve existing services, create new services for both dealers and consumers and win new customers. In addition to steady organic growth, Trader Interactive is also targeting external growth transactions in North America and other countries.
How will Eurazeo support Trader Interactive?
In partnership with the Goldman Sachs Merchant Banking Division, Eurazeo will work closely alongside company management as part of a long-term vision.
An active and dedicated shareholder, Eurazeo will provide the company with strategic, operational and financial support so as to take full advantage of both organic and transformational growth opportunities. It will also make available its international network and, in particular, its European foothold.