- ABOUT -
Launched in 2014, Back Market is the first marketplace focused on bringing thousands of refurbished electronic devices and appliances from certified professionals to consumers (smartphones, tablets, laptops, televisions, hi-fi equipment, game consoles, household appliances, and other products).
The company currently operates in 5 European countries (France, Germany, Italy, Spain and Belgium) and launched in the United States in the beginning of 2018. It employs a team of about 100 employees across its 3 offices located in Paris, Bordeaux, and New York.
- INVESTMENT CASE -
What was the initial transformation objective ?
The ambition is to turn “refurbished” into an essential mode of consumption for the mainstream market. The aims is to play a key role in addressing an urgent environmental challenge.
Eurazeo hopes to make Back market the global reference for the sale of refurbished device.
How is Eurazeo assisting Back Market in its transformation ?
Eurazeo will support Back Market in its development, particularly by helping it with its digital expertise as it did with Farfetch, Vestiaire Collective and Doctolib. As well as its international network especially in the United States with the support of its New York office.