• Investment date
    November 2020
    picto
Dernière mise à jour : 19 / 11 / 2020
  • Investment date
    November 2020
    picto
Dernière mise à jour : 19 / 11 / 2020
  • Investment date
    November 2020
    picto
Dernière mise à jour : 19 / 11 / 2020

- ABOUT -

Axel Arigato is a Swedish designer sneaker brand. Digitally native and founded in 2014 by two friends, Max Svärdh and Albin Johansson, in Gothenburg, Sweden, the brand has a differentiated positioning thanks to superior quality, wide and diversified product offering and a design conveying Nordic minimalist culture. The strong brand universe is rooted in a global lifestyle experience, which resonates with a large and engaged customer base globally. The company also animates its community through a strong event-driven marketing strategy, its “drop of the week” model and unique online content.

Axel Arigato’s international presence is established through a multi-channel distribution strategy, including its own website and six retail stores in Europe, as well a selective network of online retailers (Farfetch, MyTheresa, Ssense, etc.) and department stores such as Le Bon Marché, Harrod’s and Saks Fifth Avenue. As a result of its differentiated value proposition relying on a fair perceived price point and a sustainable approach, the brand’s revenues have almost tripled since 2017.

Eurazeo Brands will partner with Axel Arigato to support its growth, in Europe in particular, by strengthening the brand, investing in its digital and e-commerce capabilities, developing its retail footprint in major European cities and enhancing the brand’s sustainability positioning.

Learn more about Axel Arigato

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