Eurazeo announced today it has completed a minority investment in Gisou, a high-growth premium haircare brand offering an authentic bee-based approach to beauty. Eurazeo is investing alongside co-founders Negin Mirsalehi and Maurits Stibbe who remain majority owners, and Vaultier7, existing minority investor.
Founded in 2015 by Dutch-Persian influencer Negin Mirsalehi and her partner Maurits Stibbe, Gisou is an authentic luxury brand fuelled by Negin’s family beekeeping heritage and her passion for beauty, now animating a global and engaged community of customers. Thanks to its unique and differentiated bee-centered approach, Gisou aims at offering high-quality and natural beauty products while raising awareness of bees and inspiring new generations of beekeepers.
Launched with the iconic “Honey Infused Hair Oil”, Gisou has experienced rapid growth driven by product innovation and a diversified product offering, including treatments and styling products to create an easy-to-use haircare routine. The brand has also recently expanded into complexion, with the successful launches of Face Oil and Lip Oil. Honey and propolis are key ingredients in all products and are sustainably sourced from the Mirsalehi family Bee Garden.
Gisou distributes its products through an omnichannel approach relying on a strong owned ecommerce platform completed by an international and selective wholesale rollout with prestigious beauty partners including Sephora, Galeries Lafayette, Selfridges, Douglas, and Mecca.
Eurazeo will support Gisou’s ambitious growth plan across channels, categories, and geographies by leveraging its brand building, operating and consumer expertise. Specifically, Eurazeo’s investment in the company will be used to enhance Gisou’s digital and e-commerce capabilities, strengthen the brand and its community, and build the organization globally, specifically in North America. Gisou’s sustainable positioning is aligned with Eurazeo’s O+ initiative, and together the companies can accelerate the brand’s purpose-driven mission.
Laurent Droin, Managing Director of Eurazeo, Brands, stated:
« Gisou – through its natural, transparent and effective approach – is ideally positioned to benefit from the current attractive premium haircare trends. Gisou is differentiated by being truly authentic and offering unique highquality bee-based products to a large, global, and engaged customer community. We are eager to partner with co-founders Negin Mirsalehi, Maurits Stibbe and their team to support the future growth of the company.»
Negin Mirsalehi, Co-founder of Gisou, added:
« As founders, Maurits and I are thrilled to achieve this milestone for Gisou. We are excited to take our brand to new heights with our partners at Eurazeo. The Eurazeo team shares our vision for building a desirable and sustainable beauty brand. They truly share our long-term view and we are confident they are the right partner to support us in realizing the next stage of our global vision. »