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Pat McGrath Labs

  • Investment date
    July 2018
    picto
Dernière mise à jour : 17 / 12 / 2018
  • Investment date
    July 2018
    picto
Dernière mise à jour : 17 / 12 / 2018
  • Investment date
    July 2018
    picto
Dernière mise à jour : 17 / 12 / 2018

- ABOUT -

Pat McGrath Labs is the iconic makeup brand created by Pat McGrath, the number one makeup artist in the world. Founded by McGrath in 2016, Pat McGrath Labs quickly revolutionized modern beauty through its must-have, straight-from-the-runway makeup experience.

- INVESTMENT CASE -

What is the objective?

The objective is to help the PMG team accelerate growth by launching new product categories, expanding distribution, and entering new geographies. Pat McGrath Labs has reached top selling SKU status at Sephora with various hit products and was also voted the number one most engaged beauty brand in a Facebook survey of 500 top beauty brands. Pat McGrath Labs has already garnered over 30 billion media impressions since launch.

As a new investor with extensive international reach, sector expertise, and a proven track record of developing brands, Eurazeo Brands will shepherd Pat McGrath Labs as it builds on its incredible success to further expand its distribution in the U.S. as well as meet increasing demand from consumers worldwide.

How is Eurazeo assisting Pat McGrath Labs in its transformation?

Eurazeo Brands is Eurazeo’s fifth investment division. It is dedicated to investing in exceptional consumer and retail brands with global growth potential.

Jill Granoff will combine her experience of building global beauty and fashion brands (including 10 years in senior leadership roles at Estée Lauder and seven years at Victoria’s Secret Beauty) with Pat and her team’s unmatched creativity and passion. 

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