Acquired in 2014, Asmodee, one of the world’s leading players in the board games industry, has continued its striking growth trajectory. This highly innovative company has, with the backing of Eurazeo, activated all the growth catalysts to fulfil its ambition: become world number one.
The key to its success? A unique marketing approach, combined with a constantly updated games catalogue and a desire to develop its own original content. The company has heavily focused on the digital market, with the onlining of around twenty of its top games in 2017.
Finally, it has carried out 12 acquisitions since 2014 that have bolstered its positions and opened the doors to North America, a key market where it now generates one third of its sales. In early 2017, Asmodee also strengthened its position in Europe, via successive acquisitions of Heidelberger Spieleverlag, Edge Entertainment and Millenium, board games publishers and distributors in Germany, France and Spain