- PRESENTATION -
Luxury clothing and accessories
Moncler, creator of the original down jacket, designs and distributes upscale clothing and accessories for men, women and children. With the support of its leading shareholder, Eurazeo, Moncler has transformed itself to expand the brand’s prestige and reputation worldwide, and through its strategy occupies a prominent position in the luxury goods segment. At the end of 2012, Moncler had 83 directly owned stores* and more than 1,900 wholescale doors** worldwide, thus guaranteeing a firm international foothold.
* Moncler brand only.
- INVESTMENT CASE -
What was the transformation objective?
The aim was to establish Moncler as the global leader in the luxury clothing sector, while seizing the full potential of international growth opportunities.
How is Eurazeo assisting Moncler in its transformation?
Eurazeo is supporting the Group in its geographical diversification strategy, which remains a key component of the company’s growth, alongside the development of its store network to strengthen its brand image.
Major strategic decisions include the decision to separate the sportswear activity from the Moncler brand, enabling the Group to focus on its core business, the decision to diversify the product range and the decision to takeover certain activities initially developed with local partners, such as in China.Moncler is continuing its ascension as demonstrated by its successful IPO in December 2013.
- PERFORMANCES & PERSPECTIVES -
In 2014, Moncler was able to again achieve double-digit revenue and earnings growth, enabling it to generate significant cash. Moncler sales increased by 20% in 2014, standing at €694 million, driven by the remarkable performance of its distribution channels.
The network of directly operated boutiques continues to expand. Moncler is now marketing its products in over sixty countries and has a network of 134 directly operated stores in highly diverse regions. The company is pursuing its development plan for a network of upscale boutiques and boasts 20 new secured sites that will open in 2015, including a flagship store in Tokyo’s Ginza district. Geographical diversity remains a crucial component of the company’s growth strategy.